Purple Passion Natural and Organic Lipstick is a neutral toned plum that shot through with an ultra-fine shimmer. When applied to the lips, Purple Passion adds a rich and semi-opaque colour to the lips. The ultra-fine shimmer adds a high-shine finish to the lips, which makes the lips appear fuller. Apply with a lip brush for an intense colour, or push onto the lips for a more delicate finish. Due to its neutral based tones, Purple Passion is best suited to those with neutral undertones.