Persuasion Natural and Organic Lipstick is a purple toned brown that is shot through with an ultra-fine shimmer. When applied to the lips, Persuasion adds a deep and opaque colour to the lips. The rich, ultra-fine shimmer adds a subtle frost finish to the lips. Apply with a lip brush for an intense colour, or push onto the lips for a more delicate finish. Persuasion is a universal shade, and can be worn by all skin tones.