Amber Ward Natural Mineral Makeup was founded by me ( Amber) because I was unable to find foundation and other makeup products that matched my pale sensitive skin. You all know how it is, when the palest shade of foundation in the makeup store, is still too dark for your skin.
I used to buy the palest foundation in the store, and then blend it with white stage makeup to get my shade. While this way I could match the colour, the downside was it didn't match my skin.
Even the expensive high end brands, would cause my skin to break out in spots, or develop a rash. From my own research I found out that these products contained chemicals that irritated my skin.
My concealer and natural mineral foundation carry my name because they are the products I use myself.